Zendaya Lands New Partnership Deal With Sports Company: See Details
Fresh off from promoting her now-streaming sports-inspired new movie, the Challengers, Zendaya signs a new multimillion-dollar deal with a Switzerland-based athletic clothing company, On. The brand designs and markets sportswear and running shoes.
To celebrate the latest addition to their family, the brand took to their Instagram page to share both clips and images of the star posing in their company’s products. The first post is a video clip which shows the model squatting down and gazing sultrily at the camera.
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The video was captioned, ‘Lights up. @zendaya with On. It’s official. Moving. Learning. Dreaming. Together. Stay tuned to see our collaboration unfold – this is only the beginning.’ The second post features a mixture of clips and images also showing the star along with a different caption.
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‘Our film with @zendaya celebrates the power of moving together. Watch the #DreamTogether film via the link in our bio,’ reads the second post. The last was posted with the caption, ‘Who inspires @zendaya? Watch to find out.’Come behind the scenes with our new partner on the set of our film #DreamTogether.’
The partnership with On comes amid the release of her new movie The Challengers. Per a Vogue interview, she was introduced to the brand by Jonathan Anderson, the costume designer for the sports-inspired movie. She has also been seen, rocking some of the brand’s products time without number.
This inspired the partnership between them and the result is a campaign film, called Dream Together. Vogue also noted that there have been several meetings to design a series of merchandise inspired by Zendaya herself.
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