Nicki Minaj Launches Custom Sneaker Collection In Partnership With LØCI Amid Pink Friday 2 World Tour: See Details
After her Pink Friday 2 world tour became the highest-grossing tour by a female rapper, Nicki Minaj launched her debut custom sneaker collection in collaboration with UK-based, sustainable shoe brand LØCI on Friday.
The new sneakers line complete with various unique designs is inspired by her debut studio album Pink Friday and latest release Pink Friday 2. The new sneakers collection will feature a variety of sneakers with five different styles and 11 colourway combinations.
The launch comes Amid her Pink Friday 2 world tour. She also shared her latest Instagram post, which unveiled that each of the five sneaker silhouettes features a design with her face on the tongue. The sneakers in her collection are made from non-food grade corn and other recycled materials.
Nicki Minaj first teased her kicks collaboration late last month on March 29. Prices will range from $185 to $200.Alongside a teaser clip shared to her Instagram page, she wrote that designing her line was ‘an absolute dream come true.’ ‘I can’t WAIT for you guys to see my first collection,’ she added. ‘Thank you to my team for helping me make this dream come to fruition.’
Minaj also clarified that her joint efforts with LØCI ‘isn’t a sponsorship.’ ‘I’m an owner and partner,’ she explained. This comes one day after she performed her second sold-out night in Boston, Massachusetts after kicking off her Pink Friday 2 World Tour earlier this month in Hartford, Connecticut.
At her latest show, she was joined by her former collaborator Bia to perform their hit WHOLE LOTTA MONEY (Remix). She then shared a series of snaps with Bia, JT, Akbar V, Katie Got Bandz, And Maliibu Miitch on Instagram after she brought them out to perform Super Freaky Girl (Queen Mix) with her onstage.
Nicki Minaj gushed over her rare, ‘pretty’ friends who joined her on the Pink Friday 2 world tour stage and said her show, which she referred to as ‘#GAGCITYBOSTON,’ was ‘THEE MOMENT.’ She also shared her excitement over her sneaker line one day ahead of the release, adding that she had ‘been waiting on this moment my whole life’ and ‘can’t wait to show you ALL the different designs.’
This week, Nicki Minaj and her ongoing tour broke records for the most concerts to gross over $2 million in ticket sales each by a female rapper. According to Touring Data, Minaj brought in $34.9 million from 220,000 tickets sold in her first 17 shows.
About The Author
2 thoughts on “Nicki Minaj Launches Custom Sneaker Collection In Partnership With LØCI Amid Pink Friday 2 World Tour: See Details”