It ends with Us co-stars Blake Lively and Justin Baldoni are allegedly feuding over directing decisions and the movie’s premiere is also not different. Recall that fans were curious as to why they were focused on different topics during interviews.
Even other co-stars would not answer questions about the male lead, instead, they try to deflect. This rift has caused several controversies surrounding the entire cast of It Ends with us, so much so that professionals are being brought in to manage the situation.
According to Unilad, Blake Lively and Justin Baldoni fought,” over the final cut of the film and they now ‘hate each other.’ That explains why both are now hiring PR managers to help reduce backlash. For the director, he employed the services of famous PR crisis manager Melissa Nathan to help mitigate risks.
The reason for the Pr manager is an attempt to fix the buzz online that they are feuding and the negative effect it might have on the movie. Particularly as fans may begin to wonder if the rift had any effect on the project and whether the film will turn out well. And if so, may decide to boycott the movie.
Blake Lively and Justin Baldoni apart from being producer and director of the film also starred as the lead characters in the romantic movie. The rift was attributed to Justin being a complete bear on set. One source told Page Six that it was not just Blake that had issues with him.
“None of the cast enjoyed working with Justin. …They certainly didn’t talk to him at the premiere.” Another issue that causes the rift is that, it was not his edits that was chosen but Blake’s. That’s why the entire cast in flames.