Following her recent releases singles, Beyonce is serving fashion goals. The launch of her new hair care line Cecred is also an opportunity to show off her sense of style. And she did not not disappoint.
On Tuesday, the superstar hosted a white themed launch party for Cécred in Los Angeles. For her part, she rocked a head-to-toe white look from Prabal Gurung’s Spring/Summer 2024 ready-to-wear runway.
It featured an angelic one-shoulder corset tucked into a pair of pleated high-rise harem pants, a gauzy, nearly transparent parachute cover-up and ivory pointed-toe boots. Beyonce completed the look with silver-rimmed cat-eye sunglasses and diamond jewellery by De Beers.
The Cecred launch party comes after she first teased the hair care line in an Instagram post in May 2023. “How many of y’all knew my first job was sweeping hair in my mama’s salon?” she wrote. (Matriarch Tina Knowles serves as vice chairman for the new brand).
“As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy hair care and to place scientific innovation and product performance above all else,” Beyonce said in a statement on Cécred’s launch. “We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. ‘
‘My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, coloured, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.”
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